Brochures and catalogues tell your brand’s story in a few pages; the right brochure printing paper types set that story’s quality. The choice depends on three variables: fold, weight and surface.Weight by foldA single-sheet flyer stands strong at 130–170 gsm. On a folded brochure, high weight can crack at the fold; 150–200 gsm is ideal, with a crease above that. In multi-page catalogues, inner pages go lighter (115–150 gsm) and the cover heavier (250–300 gsm).SurfaceGlossy coated: vivid imagery, promotional brochures.Matte coated: elegant, readable, corporate catalogues.Uncoated: natural feel, boutique/design brochures.Cost-to-volumeBrochure cost depends on page count, weight and volume. Digital suits low volumes; offset is cheaper at high volumes. A few grams of weight noticeably shift total cost on multi-page work, so set purpose and budget together.In our experience printing the catalogue cover at the same weight as the content is the most common regret. A slightly heavier, matte-coated cover makes the product feel far more valuable — and the cost difference is lower than expected.Finishing liftAdding lamination + spot UV to the cover makes a brochure premium. See our lamination vs UV varnish article. For thickness, the GSM guide.Next stepPlanning a brochure or catalogue? Get sample + price together. Contact us and we’ll suggest the best paper combination for your page count and volume.Ömer Faruk Ceylandağ · Ceylan Ofset — brochure and catalogue printing, Samsun.